Hermès / Tutti Twilly
Follow the silk ribbon in its mad dash around the streets of New York.
Gamification and brand content around the Twilly ribbon
Inspired by one of the particularities of its brand new perfume we imagine a frantic race through the streets of New York, initiated from the front of the Hermès boutique on Madison Avenue.
This game is presented as a journey among the buildings of the Big Apple. Here, the idea is to collect as many pucks as possible in order to unlock exclusive content, all thanks to an animated Twilly. Present in the Hermès Silks and Accessories lines, this ribbon also surrounds the bottle of the Tutti Twilly. Imagined by perfumer Christine Nagel, Director of Creation and Olfactory Heritage at Hermès, this scent invokes notes of ginger flower, lychee and musk.
Credits
A detailed and architecturally accurate representation of New York City, carefully crafted in three-dimensional space to capture the bustling streets, and distinctive urban landscape of the metropolis.
