WorksWorks
Chocapic / The Nutri Game
For the past 17 years, Nestlé has been working on the nutritive improvement of their famous Chocapic cereals.
8-bit powered
Today they reached a really high nutri-score of B, while keeping the original taste. For the occasion we created a really cool 8-bit game, in which users can play with PICO, Chopacic's mascot. Take PICO through the nutri-score journey, grab the good fibers and reduce the sugar and fat!
Credits
As part of our strategic influencer marketing campaign, we carefully distributed 120 gaming consoles to prominent food content creators.
FWA
Site of the day
Awwwards
Site of the day
CSSDA
Site of the day
120
devices produced
+930%
visits on the .com
+14%
sales during campaign
