E.Leclerc / The beer cellar

Annual E.Leclerc beer fair

We created a unique and engaging interactive game inspired by the beloved "Where's Waldo?" series. Players embark on an exciting journey through an expansive virtual beer cellar, where they find themselves completely immersed in a richly detailed illustrated brewery universe. Throughout their adventure, they gradually uncover fascinating secrets about the world of beer—discovering everything from traditional production methods and carefully selected ingredients—all presented with a distinctively quirky and playful spirit that makes learning entertaining!

As players progress through this delightful experience, they're challenged to collect all the special brewer menus scattered throughout the virtual space. Successfully completing this engaging quest rewards participants with the chance to win an array of amazing prizes, making the experience both educational and rewarding.

Credits

E.Leclerc — Promo