The Woolmark Company / Knit Karl
The first limited-edition knitting kit, with everything you need to craft one of the four KARL LAGERFELD designs, specially created for this unique project.
Designed by Karl Lagerfeld, knitted by you
The 4-piece collection in Merino wool was sent to influencers in a DIY kit including knitting needles, wool, pins to personalize the collection and an explanatory booklet. Before they could wear it on their favorite networks, they had to get their hands dirty and knit their own pieces, learning about the benefits of more sustainable fashion.
To share this vision with as many people as possible, the collection was offered in an ultra-limited edition of 777 boxes to mark Karl Lagerfeld's posthumous birthday (7 being his lucky number).
Credits
777 codes were hidden on the Internet, in major fashion magazines and in the world's biggest cities. Each code found was a chance to win a copy of the kit.
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