Redbull / League of its own final quest
Survive 14 waves of monsters in Red League of its Own mini-game.
A vampire survival experience
For the second edition of its own League of Legends tournament, Red Bull organized the League of its Own at the Accor Arena in Paris. What better way for the community to promote the event than by creating a game? We developed a vampire survival experience starring Caliste and Kameto from Karmine Corp. Players had to make the best score and survive the 14 waves of enemies in order to have a chance of winning a VIP experience. But beware of bad choices: at the end of each wave, participants had to select one of three upgrades to strengthen their build.
The game was a massive success with an average playing time of 11 minutes among registered users.
Using the Red Bull can triggered the invincibility mode to wipe out the map in a few seconds and recover health.
The game was even adapted for arcade use, with arcade terminals displayed during key events.
A massive success.
11K
Unique players
11 min
Average time
50K
impressions
