WorksWorks
Orange / Happy New Year
A year full of surprises
Delightful surprises to find
In 2017, Orange extends its warmest wishes for a year filled with delightful surprises and magical moments, bringing its heartfelt wishes to life in an innovative and interactive way!
Through an engaging digital experience, users are invited to explore and discover hidden letters cleverly integrated within the festive illustration. These letters, when found and assembled, reveal a special secret message that captures the spirit of the season. Users can then spread the joy by sharing their discovered message across various social media platforms, creating a chain of positive wishes and celebrations.
Credits
Selected parts of the gigantic illustration created by Playground Paris.
