Essilor / Eyezen challenge
“Eye” fight the Fnatic e-sport champion Rekkles
A face-to-face encounter
The Eyezen Challenge is an immersive digital gaming experience that lets you compete against Fnatic esports star Martin "Rekkles" Larsson using only your eyes!
Essilor, the world leader in ophthalmic optics, launches The Eyezen Challenge in partnership with Fnatic, the world's leading competitive esports organization. The challenge introduces Essilor's new Eyezen™ lenses, which enhance focus and protect eyes from harmful blue light.
In this unique face-to-face encounter, visitors use cutting-edge eye-tracking technology to neutralize targets and harmful blue-violet light that appears on screen—all through eye movements alone. Players compete against "League of Legends" star Martin "Rekkles" Larsson, who is equipped with Eyezen™ lenses, for a chance to win a trip to see the Fnatic League of Legends team play. Created by Essilor's advertising agency Herezie, the challenge aims to entertain and educate young internet users—who often spend up to 7 hours daily on screens—about the importance of protecting their vision.
Credits
We built eye-tracking technology to monitor users' eye movements.
