Coastal Bank / Coastal World
Coastal World is an immersive 3D web platform that promotes, educates, and informs visitors about digital banking solutions.
An amazing world
for fintechs
What do banking and video games have in common? You’d probably say not much and you may be right… but when Coastal Community Bank came to us to create something that didn’t seem usual, we were intrigued and excited. It was the first time we had new business popping up from a Twitter DM ;). Sometimes great projects can come from anywhere. At this moment we had no clue we were going for a 6 month journey with them.
Coastal World is a showcase of Coastal Community Bank’s partnerships with fintechs & neo-banks, all powered by Coastal’s BAAS (Bank as a Service) solutions. The main goal of the project is to teach users about digital banking literacy in a cool way and connect consumers with innovative and community-driven financial solutions.
Read more about the technical aspects of the project here.
To progress and unlock accessories, you must complete specific missions. Many of these missions include mini-games.
Each fintech partner is represented on the archipelago and offers different quests to be completed and rewarded by coins and a system of collectibles.
FWA
Site of the month
Awwwards
Site of the day
CSSDA
Site of the day
290K
Visits during the high point of the campaign
10’30”
Average time spent
324K
completed quests
Each user has different needs regarding their finances.
For that reason, we built a custom user path to highlight specific content of the experience, according to their interests and values. The user’s progression is always saved in the local storage of the web browser. This way, the user can come back later, at the very same state, no need to start all over again!
