StoryMe becomes Gang Content

Founded in 2013, and specializing in the creative production of digital content, the agency posted sales of around 2.4 million euros last year, up 20%. Based in Ghent, it employs around twenty people.

Renaud Goossens succeeds Louis Gheysens, currently CEO of Gang Group.

He previously worked for Air, Leo Burnett, DDB and DigitasLBi. He also becomes CEO of Gang Benelux. “The mission remains the same: to attract attention, which in our sector is a constant challenge. The tools at our disposal are constantly evolving, and at a rapid pace. If an agency wants to thrive in today's landscape, it's imperative to broaden its scope and constantly reinvent itself,” he stresses.

Gang Content has proved that it can do this by deploying the power of AI in its creative work. It's also about bringing in new expertise and creativity. We're developing a project with avant-garde partners for creative agencies and brands,” continues Renaud Goossens, referring to the French companies Gang Films and Merci-Michel, associated with the Gang Group. Their expertise in cinema, content in general, interactive games and virtual reality is incredible. Our role will be to help all our customers hold the public's attention with original experiences.